Blog

How To Tell Simple Stories

Tired of people complaining that you don't tell enough stories? It's never too late to start. Use this simple 3 step formula to get started without having to memorize pages of information.

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The Best Storytelling Framework for Sales Engineers to Engage Customers

A Simple 3-Step Formula to PreSales Storytelling. Learn how to tell better stories that prospects will relate to and that will help lower cycle times.

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SE to -> CEO Podcast | Episode 24.2 with Frank Shultz

In Episode 24.2 of the SE to -> CEO Podcast, we interviewed Frank Shultz, CEO, Infinite Blue.

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The One Discovery Question You Should Ask To Close More Deals

Most prospects struggle to make a decision because they're trying to do too many things. Your job as a leader is to make it easy for them. Ask this question and your sales cycles will be easier for both you and your prospect.

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Are You Having Trouble Justifying Your PreSales Headcount?

PreSales teams are frequently understaffed because they rely on ratios that are wrong. Learn how to take control of your headcount using a data-driven approach.

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3 Biggest Mistakes Sales Engineers Make in Discovery Calls

Most sales engineers are better at Solutions than they are at Discovery. After all, we call them Solutions Consultants, not Problem Consultants. Teach them to ask better questions so they can offer better solutions.

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3 Steps to Train Your Sales Engineers to Do Better Discovery

Presales engineers say "it depends" way too much. They think they're being helpful, but they're delaying the customer's solution. Train them to stop giving options and start giving solutions.

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Why "Discovery" Is Extending Your Sales Cycle

Most prospects don't understand what "Discovery" is. Stop making them speak your language and start speaking theirs.

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A Complete Guide to Effective Technical Sales Enablement

Most people think all presales people are the same. That couldn't be farther from the truth. Stop using a one-size-fits all approach to enabling everyone. It doesn't work.

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3 Steps to Being a More Effective Sales Engineer

Presales and Solutions Engineers don't need to know the ins and outs of sales methodologies, but knowing these 3 questions will save them tons of wasted time.

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Train Your Sales Engineers to be Consultative Sellers and Tour Guides

Do you feel like your sales engineers are "good" but they could be better? Figure out how to get them to the next level.

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Too Busy? How To Get Your Sales Reps To Buzz Off

For when every sales leader tells you about a "fast moving opportunity that is a high priority." As if we haven't heard that before.

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Headcount Problems?

Is it just me or does it feel like there are never enough presales engineers to support the sales team? If you're struggling with capacity issues, watch this video.

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Storytelling

The Best Storytelling Framework for Sales Engineers to Engage Customers

A Simple 3-Step Formula to PreSales Storytelling. Learn how to tell better stories that prospects will relate to and that will help lower cycle times.

READ MORE
WATCH THE VIDEO
Capacity/Headcount Planning

Are You Having Trouble Justifying Your PreSales Headcount?

PreSales teams are frequently understaffed because they rely on ratios that are wrong. Learn how to take control of your headcount using a data-driven approach.

READ MORE
WATCH THE VIDEO
Discovery

3 Biggest Mistakes Sales Engineers Make in Discovery Calls

Most sales engineers are better at Solutions than they are at Discovery. After all, we call them Solutions Consultants, not Problem Consultants. Teach them to ask better questions so they can offer better solutions.

READ MORE
WATCH THE VIDEO
Efficiency

3 Steps to Train Your Sales Engineers to Do Better Discovery

Presales engineers say "it depends" way too much. They think they're being helpful, but they're delaying the customer's solution. Train them to stop giving options and start giving solutions.

READ MORE
WATCH THE VIDEO
Discovery

Why "Discovery" Is Extending Your Sales Cycle

Most prospects don't understand what "Discovery" is. Stop making them speak your language and start speaking theirs.

READ MORE
WATCH THE VIDEO
Presales Training

A Complete Guide to Effective Technical Sales Enablement

Most people think all presales people are the same. That couldn't be farther from the truth. Stop using a one-size-fits all approach to enabling everyone. It doesn't work.

READ MORE
WATCH THE VIDEO
Efficiency

3 Steps to Being a More Effective Sales Engineer

Presales and Solutions Engineers don't need to know the ins and outs of sales methodologies, but knowing these 3 questions will save them tons of wasted time.

READ MORE
WATCH THE VIDEO
Presales Training

Train Your Sales Engineers to be Consultative Sellers and Tour Guides

Do you feel like your sales engineers are "good" but they could be better? Figure out how to get them to the next level.

READ MORE
WATCH THE VIDEO
Efficiency

Too Busy? How To Get Your Sales Reps To Buzz Off

For when every sales leader tells you about a "fast moving opportunity that is a high priority." As if we haven't heard that before.

READ MORE
WATCH THE VIDEO

Schedule a Call!

You're probably wondering, "do I really want to do this?" If you want to keep doing what you've been doing, then no, you don't want to do this. This call is just for discovery. We aren’t going to spam you with 100 emails and dozens of phone calls if you're not interested in our offerings. We have to qualify prospects just like you do. The purpose of this call is to determine if we are a good fit for one another. That's it.